Dubai Financial Market Invests In Nuance-Powered Stock Inquiry Service

Time is money and for investors, instant, real-time access to stock quotes is imperative. With the number of investors growing by more than 200 percent annually, Dubai Financial Market had to ensure callers could get fast, easy access to stock quotes – each time they called. The choice was simple: spend six months recruiting and training more than 60 call center agents, or challenge a local voice application provider, Emerging Technologies, to implement a voice automation system in record time. Emerging Technologies, a Nuance (NASDAQ: NUAN) value added reseller, took the challenge and delivered a complete Nuance-powered voice-enabled stock quote system in just two months. Today, Dubai Financial Market’s investors can call in from anywhere in the world, choose to speak their requests in Arabic or English, and receive up to three price quotes, all in under a minute.

Emerging Technologies, a speech-solutions expert serving the Middle East, built the stock quote system using the latest release of the market's leading speech recognition software, Nuance 8.5, with bilingual speech recognition. The software developer chose Nuance because of its proven technology, excellent technical support, and its extensive support for Arabic. The automated stock quote service, which will handle as many as 4.5 million calls per year, will save Dubai Financial Market approximately U.S. $500,000 annually, compared to the costs of maintaining a call center. Dubai Financial Market is reporting both an increase in system usage and positive user feedback with the new speech-powered spontaneous stock quote system.

“Our growth during the last two years and ever-increasing call load made it critical we develop an effective, real-time stock quote system as quickly as possible,” said Hassan Al Serkal, Information Technology and Compliance Manager at Dubai Financial Market. “Thanks to Emerging Technologies and a reliable, scalable Nuance voice system, we have met the current needs of our investors, prepared ourselves for sustained growth, and dramatically reduced our ongoing costs.”

in an era where a focus on the customer is essential to business success, Nuance provides leading companies with voice-automation solutions that enable both an outstanding customer experience and corporate cost efficiency. Nuance is a leader in the voice automation market, providing software and solutions to more than 1,000 companies worldwide. Clients include Avon, British Airways, Nomura Securities, OnStar, Sprint PCS, United Parcel Service, Vodafone and Wells Fargo. Nuance (NASDAQ: NUAN) is headquartered in Menlo Park, Calif., and has offices around the world.